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cultivated meat industry targets luxury market amid high production costs

Cultivated meat companies are navigating a complex landscape, with some, like Vow, targeting the luxury market by offering high-end products like foie gras made from quail cells, while others, such as SuperMeat, focus on mass-market appeal by blending cultivated meat with cheaper plant-based ingredients. The industry faces significant challenges, including high production costs and the need for scalability, as companies strive to prove their viability and reduce prices to compete with conventional meat. Despite the hurdles, there is optimism about the potential environmental benefits and the future of cultivated meat in mainstream markets.
WIRED
Meatable EAT Just, Asia PTE. Ltd. Gourmey Upside Foods AUS Ido Savir Elliot Swartz George Peppou Masa Takayama Show more
Technology & Innovation, News Article
15:30 19.11.2024
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